Seafood Vision 2020

"...well thought out, sparked great conversation about the future of our industry." Ryan Mackey, President, Orca Bay Foods.

"...thought provoking, very positive feedback from the participants." Tore Arildsen, U.S. Director of Marketing, Norwegian Seafood Export Council.

Forecasting Supply and Demand in the New Millennium

Within two decades the U.S. seafood market will grow by over one billion pounds (edible weight) creating new challenges and opportunities for producers, manufacturers, wholesalers, foodservice operators and retailers. Seafood Vision 2020 examines the key trends that will shape future seafood demand and identifies strategies needed for success.

Seafood Vision 2020 is an exclusive PowerPoint presentation (see presentation outline) given by Howard M. Johnson, president, H.M. Johnson & Associates offering an in-depth analysis of the U.S. seafood market through the year 2020 within the context of global seafood trends in supply and demand. This analysis looks at the impact of increased population and shifting demographics on future seafood demand and identifies the strategies companies and organizations will need to capitalize on the seafood market of the future.

Seafood Vision 2020 is available only as an on-sight presentation to companies and organizations. Each presentation can be tailored to meet the specific areas of interest of individual companies or organizations. Presentations can run from one to two hours followed by discussion and strategy recommendations. A summary article on Seafood Vision 2020 appeared in the November, 2003 issue of the Global Aquaculture Advocate Seafood Vision Article.

WHAT YOU WILL LEARN:

  1. Why per capita consumption of seafood could reach 20 pounds (edible weight) by 2020
  2. The role of demographics in identifying future seafood demand
  3. What seafood products and species consumers will want in 2020
  4. Where U.S. consumers will purchase seafood in 2020
  5. How globalization will affect U.S. seafood supply and demand
  6. The affect of conservation and environmental initiatives on U.S. seafood supply
  7. The older affluent and their switch from beef to fish
  8. Ethnic influences on seafood demand
  9. The coming aquaculture explosion, new technologies, new species
  10. Future seafood demand in Japan, China and Europe
  11. The role of seafood in retail and foodservice operations

PRESENTATION OPPORTUNITIES:

  1. Commodity seafood marketing board meetings
  2. Trade association, lunches, conventions, conferences, workshops
  3. Advertising agency planning sessions
  4. Seafood processors, wholesaler, distributor strategic planning meetings
  5. Aquaculture conferences and workshops
  6. Government workshops
  7. Business sales/marketing planning sessions
  8. Business retreats

PRESENTATION COST:
Cost of a Seafood Vision 2020 presentation is $3,000 plus travel expenses. Every effort is made to control travel costs through advance reservations and combining travel.

SCHEDULING A PRESENTATION:
To book a Seafood Vision 2020 presentation or obtain further information, contact Howard M. Johnson, president, H.M. Johnson & Associates at 541-899-4975 or email howard@hmj.com