H.M. Johnson & Associates
Seafood Marketing Information and Analysis for Decision-Makers

Recent Projects

Market Opportunity Assessments  
  • crab
  • red drum
  • cultured scallops
  • salmon
  • fish blocks
  • hybrid striped bass
  • fish fillets
  • trout
  • farm-grown tilapia
  • value-added seafoods
  • shrimp
  • seafood distribution
National executive search; U.S. marketing director for international seafood company

Study of U.S. aquaculture industry: marketing opportunities and constraints

Marketing plan and corporate identity for start-up shrimp farm, including brand name,
logo and package design

Value-added salmon market survey

Strategic marketing plan for Alaska aquaculture operation

Promotional brochure for major aquaculture operation

Development of sales program for 20 million pound salmon production facility

Five-year strategic plan for California commodity board

Survey of controlled/modified atmosphere packaging technology

Feasibility study for new food packaging technology

Design of regional and national consumer attitude surveys

National retail pricing survey of wild and farmed salmon

Analysis of Bering Sea flatfish supply

Industry survey regarding perception of salmon quality

Overview, Japanese seafood market

Strategic planning, Canadian seafood commodity organization

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