H.M. Johnson & Associates can provide companies and organizations with the tools necessary to develop and execute successful marketing programs and strategies. These services include:

STRATEGIC PLANNING:
A strategic plan allows companies to look beyond their immediate business activity and focus on growth opportunities up to five years into the future. H.M. Johnson & Associates facilitates the strategic planning process conducting an in-depth situation analysis and working with senior management to develop a company vision and mission, and to identify major long-term goals, objectives and strategies necessary to achieve success within the context of current and future situations.

MARKETING PLANS:
Operating without a marketing plan is a little like driving without a steering wheel...you may go somewhere, but it probably won't be the direction intended. Marketing plans include a review of the current situation, target customers and markets, competitive elements, pricing, promotion, distribution and product forms. Plans are "actionable" and concentrate on measurable objectives and specific strategies.

FEASIBILITY STUDIES:
H.M. Johnson & Associates can provide an independent assessment of the viability of a project or concept from a marketing perspective. This review would include a discussion of "key success factors" and evaluation of marketing assumptions including market size, price forecasts and competitive elements.

SEMINARS/WORKSHOPS/PRESENTATIONS:
In recent years, H.M. Johnson & Associates has made presentations or conducted seafood marketing seminars and workshops at trade shows, conferences, conventions and corporate meetings in the United States, Canada, Norway, India, Indonesia, Mexico and The Philippines. These programs are always informative, entertaining and can cover a wide range of seafood marketing-related topics including: U.S. seafood consumer trends, aquaculture trends, new product development and global seafood supplies.