MARKET RESEARCH
Market research can provide answers relating to market size, price trends, consumer attitudes and competition. H.M. Johnson & Associates maintains extensive marketing records and develops customized research reports needed for key sales and marketing decisions. Research sources include public information, such as government reports, proprietary reports or primary data collection.

TRADE/CONSUMER SURVEYS
Often the most effective approach to information collection is to ask specific questions of key groups. This can often be accomplished through mail or telephone surveys to target audiences or through structured focus groups. H.M. Johnson & Associates has designed a number of trade and consumer surveys and can target just the right audience to garner the needed information and with the highest response percentage possible. Rapid turnaround surveys can be developed using faxback questionnaires or our exclusive Internet program The Seafood Survey.

DATA COLLECTION/TREND ANALYSIS:
H.M. Johnson & Associates has access to a wide variety of proprietary databases and is able to gather and analyze information on various subjects, such as imports of specific products, branded seafood sales trends, marketshare statistics and wholesale/retail prices. We can also recommend other information vendors who may have more detailed or exclusive information.